We have seen time and again attaching of a marketing campaign with the story-telling. This concept was initially introduced by the popular medium of the old times, TV. This all seems to be something very attractive to pursue. However, when it comes to small businesses, they are not comfortable with the type of spending they need to do to target audiences on TV. Still we cannot infer form this that ad storylines cannot be used to your business’s advantage anywhere else.
One classic example is the free medium of YouTube where you can establish your own channel. This allows you to create the desired impact that is equivalent of getting broadcasted on a TV network. In most cases a video published on the YouTube channel has the potential of reaching more audience than you could probably get via the TV. However, the reach is primarily decided by the ability to effectively tell a story. Here is why our ad storylines are more effective.
The main focus of storytelling is to not let the customers get everything in the first few seconds. But to keep them engaged and focused without letting them slip away. In today’s impatient world of consumers, no one wants to hear things in bits and pieces. The storylines that we create have a beginning, mid and end. We provide customers with complete storylines to ensure that their customers are able to remember everything from start to end
We make sure to create story line that is complete. The important crises point within a storyline is appropriately highlighted with relevant hints. Customers are readily offered solution to their problem that is complete without any fragments.
One of the most important aspects of a storyline is the character. The content will be written to help the character of your story stand out.
Nowadays customers are very intelligent. And the social media gives them an amplified voice that is heard out loud and clear by other consumers too. This is why we are very careful when writing content for storylines. We do not try very hard to oversell the product. The idea is to write a storyline that looks authentic, real, and helps customers relate with your company’s product or service instead of just focusing on selling. .