You might have been believing that having the most authority content with superficial quality was your solution for a better marketing but that concept has gone sour as the news has come  to be related to the good old days when the content was called the king. Things are going to get more and nastier with the search bar and queries stuffed with inappropriate content if not low quality.

There’s a balance between popularity and quality that we try to be very careful with. Ranking isn’t entirely one or the other. It doesn’t help to give people a better page if they aren’t going to click on it anyways. For example:

Suppose you search for something like [pinched nerve ibuprofen]. The top two results currently are mayoclinic.com and answers.yahoo.com.

Almost anyone would agree that the mayoclinic result is higher quality. It’s written by professional physicians at a world renowned institution. However, getting the answer to your question requires reading a lot of text. You have to be comfortable with words like “Nonsteroidal anti-inflammatory drugs,” which a lot of people aren’t. Half of people aren’t literate enough to read their prescription drug labels.

The answer on yahoo answers is provided by “auntcookie84.” I have no idea who she is, whether she’s qualified to provide this information, or whether the information is correct. However, I have no trouble whatsoever reading what she wrote, regardless of how literate I am.

We at Whitehats not only focus on writing the content which is rich in quality but is also useful for our clients and their overall business profiles.