There are different choices when it comes to writing content for your website. The plain old approach of article writing to get traffic may not work for the longer term. In order to make sure that you keep getting fresh organic traffic, you need to do more. Let us have a look at the different types of contents important for SERPs.



Infographics, as illustrated by the name are a combination of information and graphics. The infographics present the information in a graphical format. The information provided to the website visitors is presented in way that they can easily remember and can take more interest in. The levels of engagements increase manifold when you choose to insert info-graphics on your website. Well researched pieces of contents can be easily converted into infographics. Also, they are ideal for use in situations where it is difficult to explain things in simple text.



Videos are another important type of content that need to be created and published online. Videos are not boring like text. They offer sound, animations and a lot more action than what text can really offer. Technical product and service videos allow you to easily explain about something. For example, if you are conducting a review of the phone, you can cover the entire unwrapping from the start to finish. This can only be done using videos. Whereas if you choose to write something, it will take more time & explaining and yet you would not able to cover everything you would have liked to.



E-books are yet another way of generating traffic. Many bloggers are using e-books to their advantage by offering free e-books against subscriptions. Websites are using this tool to increase the number of subscribers. You can also use e-books to write on any particular topic. The idea is to make sure that you do not fall for the trap of creating an e-book without any value. Always consider what end value will that e-book deliver to the users. Add interesting images, links, resources, and make sure it serves some purpose.


Case Studies

Case studies used to be taught in business schools. This does not mean that you need to be an MBA or graduate of one of the leading business schools in the world to write case studies. If you are an expert in a particular field, you are qualified enough to write case study. The idea is to make sure that you choose topics that you are deft in. If you try to write a case study on something that you are not sure of, probably that is not a good idea. Always choose topics which exhibit your level of knowledge and expertise. In the end a case study should deliver a lesson that the end user can take away. Add statistics, discuss problems, present solutions and connect your products or services to make your case well worth defending.

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